Writing from the team — on community matrimony, the small decisions inside the product, the city we work in, and what the verification queue is teaching us. Roughly twice a month, never on a schedule.
Two years and 3,200 profiles in, we still review the ambiguous 8% manually — in our Madurai office, two people on every flag. Here's why we won't outsource the queue, and why automating the last mile would make the platform worse, not better.
The Council has been the most-loved feature, and the source of nearly every difficult decision the team makes. Here's how it has evolved.
We had to build the Sourashtra gothram list ourselves. The exercise of writing it down — and listening to the corrections — changed how we approach every field.
Eight weeks of an in-app currency told us everything we needed to know about engagement-vs-decision incentives. The post-mortem, with screenshots.
Two years in, almost a hundred weddings have started here. We sat down with three couples to ask what worked, and what was hard.
Sourashtra, Tamil, English — three interfaces, one codebase, almost no translation budget. The patterns we found, and the ones we wish we'd found earlier.
Half a kilometre, eleven minutes, four chai stops. A short note about why we sit where we sit, and why we plan to keep sitting there.
Roughly twice a month, never on a schedule. No marketing, no funnel — we'd be too embarrassed. Just the writing.